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Tudum
TOOLKIT
Netflix's "Tudum" team had a motion graphics package inspired by Mondrian and Kandinsky. But it was taking ages to design each new episode.
Graphics were designed in Illustrator, hand-animated by an After Effects artist, rendered, and then finally sent off to the Premiere Pro editor. Any design notes would restart the entire process.
This toolkit was built as a one-stop-shop for editors. By updating the motion graphics dynamically inside Premiere Pro, Tudum editors can now build new episodes entirely on their own.
Netflix
Toolkit Features
Instantly position Lower Thirds around video frame.
Insert emojis and change animation in real-time.
Precise color palettes are always on-brand.
How It Works
Flexible Motion Graphics Templates give Tudum editors autonomy over the entire editing and motion graphics workflow inside Premiere Pro.
Rulers and guides are included to visually align elements. Text auto-fits inside containers. The animation always works.
Tudum editors can now complete each episode in record time while staying true to the approved Art Direction.
